It's not balanced, that's the whole point.
So that nobody hesitates to invest quickly and heavily in him because there's no doubt he'll be everywhere soon. This way, the whales pay up big time, the standard VIP11-13 throw more money than they usually do to follow the trend, and it's also a way to convince more players that there's no way around getting VIP11+ if they want to keep up in the next months.
"Cough up the money or get crushed", to sum it up.